Pre-Sales Nearly 3 Million for the Only Shooter in the Marketplace Built on Proprietary Frostbite 2 Engine Technology
Over 9.5M Downloaded the September Beta, Setting New Social Records Online
REDWOOD CITY, Calif. – October 25, 2011 – The entertainment event of the year has arrived. DICE, an Electronic Arts Inc. (NASDAQ: ERTS) studio, today announced that Battlefield 3™, winner of over 60 industry awards worldwide, is now available at retail stores in North America. With close to 3 million pre-sales*, Battlefield 3 is the biggest first-person shooter launch in EA history.
Celebrated for its immersive single-player campaign, intense co-op mode and explosive multiplayer gameplay, Battlefield 3 launches with a 93 on Metacritic and is being heralded as “unforgettable” by IGN.com, “mesmerizing” by Joystiq and the “must have first-person shooter of the year” from GameSpy, who awarded Battlefield 3 a perfect 5 out of 5. Even prior to launch, fans around the world have already demonstrated their anticipation for the game with over 100 million video views and over 2 million “likes” on the Battlefield Facebook page in addition to thousands having purchased fan merchandise at the DICE store. Additionally, an astounding 9.5 million players downloaded the September beta and collectively set a new social online play records for EA with 42 billion shots fired and 1.6 billion kills registered, 21 million exploded M-Com stations and 19 million dog tags lost at the end of a knife.
Source: EA Press Release
